The design was then adapted to fit the various formats of both advertising elements and features of the parade, such as flags, banners, and cubes within the university.
The colorful and pop design helped differentiate the PoliEdro association and Politecnico di Milano from the rest of the participants, providing a sense of community and pride throughout the entire parade and celebration.
A curated collection of merchandise was created to showcase the brand identity of Polimi Pride 2023, serving as a promotional tool for both the design and the parade.
Inspired by the "YouTube Night Pride Dinners" by Leandro Assis
